Artist • Creative Director • Creative Strategist|
Hal Hefner is an Artist and Creative Strategist who has developed marketing strategies and content for brands, studios and advertising agencies. Specializing in the entertainment industry, Hal's ideas are brought to fruition through award winning art, design and writing that spans the gamut of content creation including videos, web series, short films, comic books, animation, and a plethora of other digital marketing experiences and their coinciding social media campaigns. In addition to creating the ideas and strategies that form the foundation of these campaigns, Hal carefully builds his teams for the very specific needs that each project presents.
Hal is currently working with DeviantArt to produce the daily art challenge APP, Sketch This. Hal creates and curates the content for the app and is instrumental in developing the challenges.
Hal's most recent work includes content creation for Ridley Scott's new marketing company 3AM, where he consulted on the development of brand partnerships, marketing strategies, content development, design and storyboard creation for the upcoming films the Martian, Morgan, Concussion and Tim Burton's, Miss Peregrine's Home for Peculiar Children.
In providing strategic and artistic services for ad agencies, studios and gaming companies, Hal consulted for Ignition Creative, a world famous entertainment marketing company, known for its groundbreaking transmedia experiences for properties such as the Hunger Games films, the movie Prometheus, and the Netflix original series, Arrested Development. Working in various creative and production roles Hal was a “Swiss Army Knife” of skills that produced teams, artwork, concepts, art direction and new business. Hal participated in the creative strategy and building of experiences for X-Men: Days of Future Past, Terry Gilliam’s latest film Zero Theorem, the NFL Network, Mr.Peabody and Sherman and an array of other successful film properties.
Hal was a team building strategist and conceptual artist for the Emmy Award winning transmedia series Dirty Work, produced by Fourth Wall Studios. In addition to Dirty Work, Hal helped to produce dozens of other original pieces of scripted content, as well as the design and the technology for the platform it was shown on, Rides.tv. While at Fourth Wall, Hal also helped to produce the animated episode, Airship Dracula, by Emmy Award winner Jay Bushman.
In January of 2011, Hal launched Gates, Heavy Metal Magazine’s first online comic book. As the artist, writer and producer, he was in charge of every aspect of the webcomic series from the creative direction and execution to the production of the soundtrack. Hal used his various experiences in transmedia, recruiting, team building, and sales and marketing to develop a strong and loyal audience of fans for Gates that still continues to this day even after the conclusion of the comic book.
In 2014, Hal created an Intellectual property that was purchased by author James Frey for his Endgame novels, that formed the foundation for Google to produce an Alternate Reality Game. Hal consulted with Google on the creation of this game, which can be seen at the link below:
As an illustrator, Hal has worked for high profile clients through a magnitude of industries. In addition to illustration, he has extensive experience as a Graphic Designer and Art Director in multiple industries where he was responsible for the creation of websites, web content, marketing collateral, retail / toy packaging, one sheets, key art, presentations and more.
In 2015 Hal created the CONSUME art series inspired by John Carpenter’s cult film, They Live. The series has been picked up by major news outlets and has become an internet sensation for its satirical take on modern society.
CONCEPT STRATEGY: Writing, Social Media strategy/deployment,
CREATIVE DIRECTION: Design, Art Direction of web/digital, print and video content
ART: Illustration, Storyboard Artist, Cartoonist, Fine Art, Photography